In simple meaning, as its name suggests, the process of optimizing the search engine in a way that your website comes up on the top of a search result is called Search Engine Optimization or SEO.
By elaborating it more, let’s take an example; suppose you have a website which deals in various food items. Now if you want your website to come on the top of a search engine result page (SERP), then you will have to target on few keywords which are quite relevant or closely connected to your business or services. Let’s say your website deals in “Pizzas”, in that case you will select a keywords which are very much searchable on the internet as well as it is quite close to your product “pizza”. Here if we search “Buy Pizza Online” you will get plethora of results on a search engine. This “buy Pizza Online” becomes a prominent keyword for your website. Now, here comes the Search Engine Optimization Process into the play. Now, you must me pondering, what are the ways of doing Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is done in 2 ways:
- On-Page optimization
- Off-page optimization
Since, you’ve selected a keyword, on which you have to focus on, will become the primary keyword of your business. These keywords will be used for your website’s fundamental source code as well as for your website content as well. It is done by making a Meta Name, Title, Description, trageted keywords, image optimization like ALT tag, content optimization, header tags like (H1,H2 etc), website speed, inter-linking, website dublicate content, website errors remove, broken links, site structure, website w3 error remove, css error free, site map html or xml, robots.txt file setup, rss.xml file setup, video optimization and various keywords for your website which can be imported to your website’s source code. This is called on-page SEO.
Off page optimization is something very pivotal for your website. Let me educate you with a very easy analogy or an example. Suppose you want to be a leader, what are the qualities or USP (Unique Selling Point) you should endure? The must quality you should be possessing is to be known amongst many, or simply put, thousands or millions of people must know you, adore you or venerate you. The same analogy can be applied to your website. Through Off page Search Engine Optimization, you can simply put yourself on display over the realm of web, so that you are easily accessible, searchable over the internet. By this optimization process, you do the link building with various websites which are well known and reputed. A regular interaction with the online people who searches for you, article submission, social bookmarking, classified submission, blog creation, business listing, video submission, pdf submission, ppt submission, press release, guest posting, directory submission, reviews, image submission, social media optimization, profile linking, link sharing, link building is the part of off-page search engine optimization.