It might be hard to picture the world of today without search engines. One important challenge still remained: how could Internet users find the rich resources that could potentially be made accessible to them by your company? You need to use search engine optimization ( SEO) to make sure you’re at the top of your business.
If your site is not designed to show up in search engines, you will lose potential customers by the day.
SEO is focused on improving the online presence of your company, and that includes your website and everything else that you add to your domain. With every update you make, you show Google that your website is active and maintained, and when you add SEO, you tell Google exactly what it needs to know to rate your website well. And when you do so, you’re beginning to get results.