This type of business required Local SEO and ranking well in local search is challenging. Changes in Google’s search results compounds this. Understanding what areas to focus on and honing in on these core objectives will help you to get a foothold and find success.
Four core challenges that influence rankings in Local SEO:
Maintaining a Google My Business profile
Gaining positive reviews and dealing with negative reviews.
Ensuring your business information is correct across the web
Having the proper on-site optimization for your location pages