With a massive surge in the use of the internet, Digital Marketing is emerging as the strongest marketing strategy; replacing traditional radio, television and print media. Digital Marketing makes use of electronic devices and the internet for marketing.
Digital Marketing is used to inform the public about the services offered by the business and to lure them. It spans across different platforms, including social media platforms, such as Instagram, Facebook, Twitter, LinkedIn and Pinterest, and search engines.
As people are progressively securing access to the internet, and the users of social media are multiplying each day, Digital Marketing is gaining prominence.
With increasing competition, a lot of businesses face poor customer engagement. They fail to adapt to changing market needs. Strong social media presence and a responsive website, with easy contact facilities, can help a business to stay afloat.