Digital Marketing – It’s meaning
As the word goes, digital marketing is the digital form of marketing through digital media. It started in the 1990s when computers were becoming more and more popular along with the advent of internet. In the early 2000s, digital marketing changed the entire way how companies and brands used technology for marketing their products. Since the increasing availability of digital platforms, customers shifted to digital devices like mobiles and computers instead of physically visiting the shops.
However, digital marketing is a wider concept and has combinations of Search Engine Optimization (SEO), Search Engine Marketing (SEM),social media marketing, content marketing, influencer marketing, etc. Digital marketing also extends to non-internet accessing channels such as television, SMS and MMS.
Ever since the spread of the corona virus in 2020, all businesses and companies have completely shifted to digital marketing as the only possible way to increase their sales. This also gave challenging situations and nee opportunities to people working in digital marketing.